Paramount Vantage

Paramount Vantage (originally known as Paramount Classics) was a film distribution label of Paramount Pictures (which, in turn, has Viacom as its parent company), charged with producing, purchasing, distributing and marketing films, generally those with a more "art house" feel than films made and distributed by its parent company. Previously, Paramount Vantage operated as the specialty film division of Paramount Pictures, owned by Viacom.

Paramount Classics was launched in 1998 and released such art house fare as ''The Virgin Suicides'', ''You Can Count on Me'', ''Sunshine'', ''Mostly Martha'', ''Winter Solstice'', and three Patrice Leconte films (''Girl on the Bridge'', ''The Man on the Train'', ''Intimate Strangers''). Although film journalist David Poland felt "Ruth Vitale and David Dinerstein have proven to have wonderful taste heading up Paramount Classics", the duo was fired in October 2005.

In 2006, the Paramount Vantage brand branched off from Paramount Classics, which was relaunched in 2007 as a distributor of "smaller, review-driven films including foreign-language acquisitions and documentaries."

In 2007, Paramount Vantage partnered with Disney subsidiary Miramax Films on two of the year's most highly regarded movies, ''No Country for Old Men'' and ''There Will Be Blood''. Both films garnered eight nominations at the Academy Awards, with ''There Will Be Blood'' winning the awards for Best Cinematography and Best Actor for Daniel Day-Lewis, while ''No Country for Old Men'' won for Best Adapted Screenplay, Best Director, Best Supporting Actor for Javier Bardem, and Best Picture.

Despite its critical success, Paramount Vantage continually failed to deliver the financial returns Paramount Pictures expected. Only ''No Country for Old Men'' made a profit, while films that should have generated significant returns failed to deliver through either poor or excessive marketing.

In June 2008, Paramount Pictures consolidated Paramount Vantage’s marketing, distribution, and physical production departments into the parent studio, while retaining the Paramount Vantage brand to develop and acquire specialty product with dedicated creative staff.

Paramount Vantage went dormant in December 2013. Provided by Wikipedia
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