Brandwashed : tricks companies use to manipulate our minds and persuade us to buy /

In this shocking, no-holds-barred expose, the author draws on more than 20 years spent in the back rooms and board rooms to reveal all the manipulative ways marketers and advertisers tap into our most deeply seated fears, vulnerabilities, impulses, dreams, and desires, all in the service of taking o...

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Main Author: Lindström, Martin, 1970-
Format: Book
Language:English
Published:New York : Crown Business, ©2011.
Edition:1st ed.
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McHenry County College

Location: Stacks

Call Number: HF5415.32 .L557 2011
Copy 1 Available