Brandwashed : tricks companies use to manipulate our minds and persuade us to buy /

In this shocking, no-holds-barred expose, the author draws on more than 20 years spent in the back rooms and board rooms to reveal all the manipulative ways marketers and advertisers tap into our most deeply seated fears, vulnerabilities, impulses, dreams, and desires, all in the service of taking o...

Full description

Saved in:
Main Author: Lindström, Martin, 1970-
Format: Book
Published:New York : Crown Business, ©2011.
Edition:1st ed.
Tags: Add Tag
No Tags, Be the first to tag this record!

McHenry County College

Location: Stacks

Call Number: HF5415.32 .L557 2011
Copy 1 Available