Advertising and the mind of the consumer : what works, what doesn't, and why.

"By the time we die, we will have spent an estimated one and a half years just watching TV commercials. Advertising is an established and ever-present force and yet, as we move into the new century, just how it works continues to be something of a mystery. In this new international edition of A...

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Main Author: Sutherland, Max.
Format: Book
Language:English
Published:Crows Nest, NSW : Allen & Unwin ; Hove : Roundhouse [distributor], 2008.
Edition:Rev. 3rd international ed. / Max Sutherland.
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McHenry County College

Location: Stacks

Call Number: HF5822 .S84 2008
Copy 1 Available