Advertising and the mind of the consumer : what works, what doesn't, and why.
"By the time we die, we will have spent an estimated one and a half years just watching TV commercials. Advertising is an established and ever-present force and yet, as we move into the new century, just how it works continues to be something of a mystery. In this new international edition of A...
|Published:||Crows Nest, NSW : Allen & Unwin ; Hove : Roundhouse [distributor], 2008.|
|Edition:||Rev. 3rd international ed. / Max Sutherland.|
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McHenry County College
HF5822 .S84 2008