Brick by brick : how LEGO rewrote the rules of innovation and conquered the global toy industry /
In the 1990s, LEGO failed to keep pace with the revolutionary changes in kids' lives and began sliding into irrelevance. It took a new LEGO management team, faced with the growing rage for electronic toys, few barriers to entry, and ultra-demanding consumers, to reinvent the innovation rule boo...
|Published:||New York : Crown Business, |
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Lewis & Clark Community College
Location: Circulating Collection