Brick by brick : how LEGO rewrote the rules of innovation and conquered the global toy industry /

In the 1990s, LEGO failed to keep pace with the revolutionary changes in kids' lives and began sliding into irrelevance. It took a new LEGO management team, faced with the growing rage for electronic toys, few barriers to entry, and ultra-demanding consumers, to reinvent the innovation rule boo...

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Main Author: Robertson, David C.
Other Authors: Breen, Bill.
Format: Book
Published:New York : Crown Business, [2013]
Edition:First edition.
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Lewis & Clark Community College

Location: Circulating Collection

Call Number: 338.7688 R649
Copy 1 Available