Latinos, Inc. : the Marketing and Making of a People.

Both Hollywood and corporate America are taking note of the marketing power of the growing Latino population in the United States. And as salsa takes over both the dance floor and the condiment shelf, the influence of Latin culture is gaining momentum in American society as a whole. Yet the increasi...

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Main Author: Dávila, Arlene.
Format: Book Electronic
Language:English
Published: Berkeley : University of California Press, 2012.
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Online Access:Connect to eBook (Available to people from CARLI member institutions.)