Brand NFL : Making and Selling America's Favorite Sport.

In this astute field-level view of the National Football League since 1960, Michael Oriard looks closely at the development of the sport and at the image of the NFL and its unique place in American life. New to the paperback edition is Oriard's analysis of the offseason labor negotiations and t...

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Main Author: Oriard, Michael.
Format: Book Electronic
Language:English
Published:Chapel Hill : University of North Carolina Press, 2010.
Edition:2nd ed.
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Online Access:Connect to eBook (Available to people from CARLI member institutions.)
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Online Access:Connect to eBook (Available to people from CARLI member institutions.)