Retail branding and store loyalty : analysis in the context of reciprocity, store accessibility, and retail formats /

Marketers and retailers have to understand how to manage different consumer perception levels of retail brands, which have a major determining role on store loyalty across different complex contexts. Addressing these issues, Bettina Berg analyzes first whether corporate reputation and retail store e...

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Main Author: Berg, Bettina, (Author)
Format: Book Electronic
Language:English
Published:Wiesbaden : Springer Gabler, [2013?]
Series:Gabler research. Retailing and international marketing.
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Online Access:SpringerLink Click here for LLCC access. 
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Lincoln Land Community College

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Call Number: e-Book
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Online Access:SpringerLink Click here for LLCC access.