Retail branding and store loyalty : analysis in the context of reciprocity, store accessibility, and retail formats /
Marketers and retailers have to understand how to manage different consumer perception levels of retail brands, which have a major determining role on store loyalty across different complex contexts. Addressing these issues, Bettina Berg analyzes first whether corporate reputation and retail store e...
|Published:||Wiesbaden : Springer Gabler, [2013?]|
|Series:||Gabler research. Retailing and international marketing.
|Online Access:||SpringerLink Click here for LLCC access. |
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