The Effects of Cause-Related Marketing on Customers’ Attitudes and Buying Behavior

Firms increasingly concentrate their Corporate Social Responsibility strategies within marketing by implementing Cause-Related Marketing programs. Especially against the background of an increased marketing accountability, Denise Steckstor develops a comprehensive model of Cause-Related Marketing de...

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Main Author: Steckstor, Denise. (Author)
Corporate Author: SpringerLink (Online service)
Format: Book Electronic
Language:English
Published:Wiesbaden : Gabler Verlag, 2012.
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Online Access:Link to The Effects of Cause-Related Marketing on Customers’ Attitudes and Buying Behavior (access limited to Benedictine University patrons)
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Benedictine University

Location: Electronic Item

Call Number: Springer
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Online Access:Link to The Effects of Cause-Related Marketing on Customers’ Attitudes and Buying Behavior (access limited to Benedictine University patrons)