Health services marketing a practitioner's guide /

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Main Author: Thomas, R. K.
Corporate Author: SpringerLink (Online service)
Format: Book Electronic
Language:English
Published:New York ; London : Springer, 2008.
Subjects:
Online Access:SpringerLink - access restricted to current USF students, faculty, and staff.
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Main Author:Thomas, R. K.
Summary:

For today's busy health care professional, clinical expertise is not enough: one also has to know the market. Even when a facility has its own marketing department, practitioners are regularly called on for input. From promotions to pricing, this book clearly and succinctly explains the range of marketing activities and techniques, so any health professional can learn to navigate this bewildering but increasingly important aspect of healthcare. Richard Thomas' step-by-step guide for developing a marketing plan and carrying out a successful campaign offers a hands-on approach to proven methods for staying a step ahead of the healthcare marketing game.

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Physical Description:xi, 160 p. ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:9780387736068
0387736069
Author Notes:

Richard K. Thomas is Vice President of the Health Management Associates, Memphis, TN. He is also Associate Professor at the University of Tennessee Health Science Center. Thomas has authored a recent academic treatment of marketing and healthcare: Marketing Health Services (2004, Health Administration Press). He is also author of Health Communication and several other books on health administration published by Springer.


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