Promotional screen industries /

From the trailers and promos that surround film and television to the ads and brand videos that are sought out and shared, promotional media have become a central part of contemporary screen life. This book explores the sector responsible for this area of media production, analysing the intermediari...

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Main Author: Grainge, Paul, 1972- (Author)
Other Authors: Johnson, Catherine, 1973- (Author)
Format: Book
Language:English
Published:London : New York : Routledge, 2015.
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University of Illinois at Urbana-Champaign

Location: Literatures & Languages

Call Number: PN1995.9.M29 G733 2015
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