Controlling the message : new media in American political campaigns /

Broken down into sections that examine new media strategy from the highest echelons of campaign management all the way down to passive citizen engagement with campaign issues in places like online comment forums, the book ultimately reveals that political messaging in today's diverse new media...

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Other Authors: Farrar-Myers, Victoria A.
Vaughn, Justin S., 1978-
Format: Book
Language:English
Published:New York : New York University Press, [2015]
Subjects:
USA
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University of Illinois at Urbana-Champaign

Location: Social Sciences, Health, and Education

Call Number: JK2281 .C66 2015
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