The political economy of television sports rights /
"Sport on television is big business. Broadcasters across the world regularly agree highly lucrative deals for the television broadcast rights to cover major sporting events or competitions. At the same time, however, sport is about more than just commerce. Sport is a social and cultural activi...
|Published:||Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2013.|
|Series:||Palgrave global media policy and business.
|Related Information:||Cover image |
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