Advertising research : theory and practice /

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Main Author: Davis, Joel, 1950-
Format: Book
Published:Upper Saddle River, N.J. : Prentice Hall, c1997.
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University of Illinois at Urbana-Champaign

Location: Undergrad

Call Number: HF5814 .D38 1997
Copy Specific Note: Acquired with support from the Kenneth B. and Ruth D. Henderson Fund
Copy 1 Available  Check if item can be requested