Review by Choice Review
Integrates, in one volume of writing and research, the four-part process of theory building, research execution, policy formulation, and practice application. The 27 authors, writing in 14 separate chapters, discuss the concepts and principles of social psychology as applied to such diverse topics as energy and water, energy conservation, AIDS, marketing, smokeless tobacco, fear and crime reduction/prevention, vehicle crash prevention, antiprejudice training programs, heart health programs, childhood aggression, and public policy. From the beginning chapter about an application framework, to the concluding chapter on bridging the gap between policy and applied social psychology, the several authors comprehensively and intensively review and summarize current research findings; thus, this book is a research-based series of statements about practical issues seen through social psychology theory. No other volume of this range, scope, and depth is currently available. Readers at all levels. -E. Palola, SUNY Empire State College
Copyright American Library Association, used with permission.
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