Changing minds : the art and science of changing our own and other people's minds /
Publisher's description: Minds are exceedingly hard to change. Ask any advertiser who has tried to convince consumers to switch brands, any CEO who has tried to change a company's culture, or any individual who has tried to heal a rift with a friend. So many aspects of life are oriented to...
|Published:||Boston, Mass. : Harvard Business School Press, 2004.|
|Online Access:||Table of contents |
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