Changing minds : the art and science of changing our own and other people's minds /

Publisher's description: Minds are exceedingly hard to change. Ask any advertiser who has tried to convince consumers to switch brands, any CEO who has tried to change a company's culture, or any individual who has tried to heal a rift with a friend. So many aspects of life are oriented to...

Full description

Saved in:
Main Author: Gardner, Howard.
Format: Book
Language:English
Published:Boston, Mass. : Harvard Business School Press, 2004.
Subjects:
Online Access:Table of contents 
Tags: Add Tag
No Tags, Be the first to tag this record!

Saint Xavier University

Location: Main Floor Stacks

Call Number: BF637.C4 .G37 2004
Copy Available  Check if item can be requested