Winning the story wars : why those who tell--and live--the best stories will rule the future /

"The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved mind...

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Main Author: Sachs, Jonah.
Format: Book
Published:Boston, Mass. : Harvard Business Review Press, c2012.
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Southwestern Illinois College

Location: Belleville General Book Collection

Call Number: HF 5415 .S223 2012
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