Winning the story wars : why those who tell--and live--the best stories will rule the future /
"The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved mind...
|Published:||Boston, Mass. : Harvard Business Review Press, c2012.|
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