Review by Choice Review
This book details "how the individuals and innovations of the Howard Dean campaign came to play a starring role in the effort to elect" Barack Obama, focusing on the tools and practices of contemporary campaigning in a new media environment. Three central themes are explored: innovation, infrastructure, and organization. Kreiss (journalism and mass communication, Univ. of North Carolina-Chapel Hill) focuses on the people who strategically designed new media campaigning, arguing that the interaction of people and technology--networked politics--is central to understanding campaigns and American democracy. The history is detailed, based on over 60 interviews with participants, and covers the Dean campaign, wiring the Democratic Party, and the campaign of Barack Obama in 2008. In addition, Kreiss relied on his own participant observation during the Obama campaign. The work concludes that new tools fostered "electoral mobilization, not transformational politics." Overall, this is an important and detailed history of networked politics in the US. Summing Up: Highly recommended. All readership levels. L. J. Roselle Elon University
Copyright American Library Association, used with permission.
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