Taking our country back : the crafting of networked politics from Howard Dean to Barack Obama /

Taking Our Country Back presents the previously untold history of the uptake of new media in Democratic electoral campaigning over the last decade. Drawing on interviews with more than sixty political staffers, fieldwork during the 2008 primaries and general election, and archival research, Daniel K...

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Main Author: Kreiss, Daniel.
Format: Book
Language:English
Published:New York : Oxford University Press, ©2012.
Series:Oxford studies in digital politics.
Subjects:
USA
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Table of Contents:
  • Acknowledgements
  • Chapter 1. Innovation, Infrastructure, and Organization in New Media Campaigning
  • Chapter 2. Crafting Networked Politics
  • Chapter 3. Dean's Demise and Taking on Bush
  • Chapter 4. Wiring the Party
  • Chapter 5. Organizing the Obama Campaign
  • Chapter 6. Mobilizing for Victory
  • Conclusion: New Media Campaigning from Dean to Obama
  • Bibliography
  • Notes

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