Packaging the presidency : a history and criticism of presidential campaign advertising /

Traces the origins and evolution of presidential advertising from banners and broadsides to broadcasing with detailed chapters on the 1952-1980 presidential elections.

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Main Author: Jamieson, Kathleen Hall.
Format: Book
Language:English
Published:New York : Oxford University Press, 1992.
Edition:2nd ed.
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Robert Morris University

Location: CHICAGO CLOSED STACKS - SEE LIBRARY STAFF

Call Number: 324.7097 JAM
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