Taking our country back : the crafting of networked politics from Howard Dean to Barack Obama /

Taking Our Country Back presents the previously untold history of the uptake of new media in Democratic electoral campaigning over the last decade. Drawing on interviews with more than sixty political staffers, fieldwork during the 2008 primaries and general election, and archival research, Daniel K...

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Main Author: Kreiss, Daniel.
Format: Book
Language:English
Published:New York : Oxford University Press, ©2012.
Series:Oxford studies in digital politics.
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Related Information:http://ezproxy.prin.edu:2048/login?url=http://books.google.com/books?isbn=9780199782536 Additional Information at Google Books
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Review by Choice Review

This book details "how the individuals and innovations of the Howard Dean campaign came to play a starring role in the effort to elect" Barack Obama, focusing on the tools and practices of contemporary campaigning in a new media environment. Three central themes are explored: innovation, infrastructure, and organization. Kreiss (journalism and mass communication, Univ. of North Carolina-Chapel Hill) focuses on the people who strategically designed new media campaigning, arguing that the interaction of people and technology--networked politics--is central to understanding campaigns and American democracy. The history is detailed, based on over 60 interviews with participants, and covers the Dean campaign, wiring the Democratic Party, and the campaign of Barack Obama in 2008. In addition, Kreiss relied on his own participant observation during the Obama campaign. The work concludes that new tools fostered "electoral mobilization, not transformational politics." Overall, this is an important and detailed history of networked politics in the US. Summing Up: Highly recommended. All readership levels. L. J. Roselle Elon University

Copyright American Library Association, used with permission.

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