This episode looks at how governments and strategic investors work to nurture and protect brands. Patents, copyright, and intellectual property laws are necessary to protect brand's image-as well as the wealth created by product manufacturing and sales.
|Published (Most Recently):||New York, N.Y. : Films Media Group, , c2014.|
|Series:||Secrets of Branding.
|Online Access:||Click here to access online. Available only to current NPU students, faculty, and staff.|
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