Fostering Brands

This episode looks at how governments and strategic investors work to nurture and protect brands. Patents, copyright, and intellectual property laws are necessary to protect brand's image-as well as the wealth created by product manufacturing and sales.

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Format: Movie Electronic
Language:English
Published (Most Recently):New York, N.Y. : Films Media Group, [2014], c2014.
Series:Secrets of Branding.
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Online Access:Click here to access online. Available only to current NPU students, faculty, and staff.
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North Park University

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Online Access:Click here to access online. Available only to current NPU students, faculty, and staff.