Engagement marketing : how small business wins in a socially connected world /

"A definitive guide to growing your small business through "Engagement Marketing"As a small business owner, you've always relied on word-of-mouth referrals to grow your business. Thanks to social media--and its nimble partner, mobile technology--it's now easier than ever to...

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Main Author: Goodman, Gail F., 1960-
Format: Book
Published:Hoboken, N.J. : Wiley, c2012.
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Northern Illinois University

Location: NIU--Main Collection--Founders Library

Call Number: HF5415.1265 .G659 2012
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