New business opportunities in Latin America : trade and investment after the Mexican meltdown /

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Main Author: Nevaer, Louis E. V.
Format: Book
Published:Westport, Conn. : Quorum, 1996.
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This important addition to the international business management literature will definitely prove valuable for professionals seeking business opportunities in Latin America. The book is organized in two parts: "The Emergence of Free Trade in Latin America" and "Strategies for Turbulent Markets in the Age of Free Trade." Three country groupings frame discussions: (a) the peripheral countries (Argentina, Brazil, Chile, Paraguay, Uruguay); (b) the core countries (Bolivia, Colombia, Ecuador, Guatemala, Mexico, Peru); and (c) the Caribbean Basin nations. The format is similar for each area and country covered: background, economic model, political and market conditions, and quick facts. Moreover, Nevaer presents material on culture; differences such as notion of self, nature of civility, philosophical worldview, and role of modernity are discussed. The work contains 14 valuable appendixes providing information on journals/newsletters, trade organizations, government resources, banks, and chambers of commerce. Upper-division undergraduate through professional. K. J. Constas Fayetteville State University

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