New business opportunities in Latin America : trade and investment after the Mexican meltdown /

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Main Author: Nevaer, Louis E. V.
Format: Book
Language:English
Published:Westport, Conn. : Quorum, 1996.
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Review by Choice Review

This important addition to the international business management literature will definitely prove valuable for professionals seeking business opportunities in Latin America. The book is organized in two parts: "The Emergence of Free Trade in Latin America" and "Strategies for Turbulent Markets in the Age of Free Trade." Three country groupings frame discussions: (a) the peripheral countries (Argentina, Brazil, Chile, Paraguay, Uruguay); (b) the core countries (Bolivia, Colombia, Ecuador, Guatemala, Mexico, Peru); and (c) the Caribbean Basin nations. The format is similar for each area and country covered: background, economic model, political and market conditions, and quick facts. Moreover, Nevaer presents material on culture; differences such as notion of self, nature of civility, philosophical worldview, and role of modernity are discussed. The work contains 14 valuable appendixes providing information on journals/newsletters, trade organizations, government resources, banks, and chambers of commerce. Upper-division undergraduate through professional. K. J. Constas Fayetteville State University

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