Fables of abundance : a cultural history of advertising in America /

American advertisements have become perhaps the most pervasive social icons in the modern world. This book traces their rise against a richly varied backdrop. Its range encompasses literature, religion, and the visual arts, as well as economics, public policy, and the history of medicine. Its cast o...

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Main Author: Lears, T. J. Jackson, 1947- (Author)
Format: Book
Language:English
Published: [New York] : Basic Books, c1994.
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The Newberry Library

Location: General Collection 2nd floor

Call Number: HF5813.U6 L418 1994
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