Cross-cultural behaviour in tourism : concepts and analysis /
Cross-Cultural Behaviour in Tourism: Concepts and Analysis is important reading for those in the following areas of industry: * Tourism: illustrates the importance of cultural background in the tourist experience and how it is a major determinant in repeat visitation * Marketing: provides an underst...
|Published:||Oxford ; Boston : Butterworth-Heinemann, 2003.|
|Online Access:||EBSCOhost - Click to view - Access for Lincoln College students, faculty, and staff only|
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