Market research handbook.

The fifth edition of what was formerly know as The ESOMAR Handbook of Market and Opinion Research has been completely revised to reflect the latest approaches in the rapidly changing world of professional market research. The new Handbook stands out from earlier editions by explaining the latest res...

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Other Authors: Hamersveld, Mario van.
Bont, Cees de, 1964-
Format: Book Electronic
Language:English
Published:Chichester, West Sussex, England ; Hoboken, N.J. : John Wiley & Sons, ©2007.
Edition:5th ed. / edited by Mario van Hamersveld, Cees de Bont.
Series:ESOMAR world research publication.
Subjects:
Online Access:EBSCOhost - Click to view - Access for Lincoln College students, faculty, and staff only
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Online Access:EBSCOhost - Click to view - Access for Lincoln College students, faculty, and staff only