Controlling the message : new media in American political campaigns /

Broken down into sections that examine new media strategy from the highest echelons of campaign management all the way down to passive citizen engagement with campaign issues in places like online comment forums, the book ultimately reveals that political messaging in today's diverse new media...

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Other Authors: Farrar-Myers, Victoria A., (Editor)
Vaughn, Justin S., 1978-
Format: Book Electronic
Published:New York : New York University Press, [2015]
Online Access:EBSCOhost Click here for LLCC access. 
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Lincoln Land Community College

Location: Online Resources

Call Number: e-Book
Copy 1
Online Access:EBSCOhost Click here for LLCC access.