Table of Contents:
  • List of Illustrations
  • Acknowledgments
  • Introduction Beyond Decline: Assessing the Values of Urban Commercial Life in the Twentieth Century
  • 1. City Beautiful or Beautiful Mess? The Gendered Origins of a Civic Ideal
  • 2. Fixing an Image of Commercial Dignity: Postcards and the Business of Planning Main Street
  • 3. ""Mrs. Consumer,"" ""Mrs. Brown America,"" and ""Mr. Chain Store Man"": Economic Woman and the Laws of Retail
  • 4. Main Street's Interior Frontier: Innovation amid Depression and War
  • 5. ""The Demolition of Our O

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