On deaf ears : the limits of the bully pulpit /

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Main Author: Edwards, George C.
Format: Book
Language:English
Published:New Haven : Yale University Press, c2003.
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Online Access:Table of contents 
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Table of Contents:
  • The permanent campaign : why does the president go public?
  • Presidential persuasion : does the public respond? Pt. I
  • Presidential persuasion : does the public respond? Pt. II. Ronald Reagan
  • Charisma and personality : does the messenger matter?
  • The politics of veneration : do the people defer?
  • Disseminating the message : can the president focus the public's attention?
  • Framing the message : can the president structure choice?
  • Receiving the message : is anyone listening?
  • Accepting the message : can the president overcome predispositions?
  • Going public in perspective : what should the president do?