Fables of abundance : a cultural history of advertising in America /

American advertisements have become perhaps the most pervasive social icons in the modern world. This book traces their rise against a richly varied backdrop. Its range encompasses literature, religion, and the visual arts, as well as economics, public policy, and the history of medicine. Its cast o...

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Main Author: Lears, T. J. Jackson, 1947-
Format: Book
Language:English
Published: [New York] : Basic Books, c1994.
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Illinois Wesleyan University

Location: Minor Myers jr. Honors Collection - 4th Level

Call Number: L.A. Times Book Prize-History 1995
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