Encyclopedia of presidential campaigns, slogans, issues, and platforms /

I Like Ike. 54-40 or Fight. A Chicken in Every Pot. We are all familiar with these phrases, but did you know they began as presidential campaign slogans? Every presidential candidate must get his or her message out to the voters, but how is it done, and what exactly is the message? Roberts and Hammo...

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Main Author: Roberts, Robert North.
Other Authors: Hammond, Scott J.
Format: Book
Language:English
Published:Westport, Conn. : Greenwood Press, 2004.
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Online Access:Table of contents 
Online Access: Table of contents 
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Illinois State Library (Springfield)

Location: Reference

Call Number: 324.973 ROBE
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