Changing minds : the art and science of changing our own and other people's minds /

Publisher's description: Minds are exceedingly hard to change. Ask any advertiser who has tried to convince consumers to switch brands, any CEO who has tried to change a company's culture, or any individual who has tried to heal a rift with a friend. So many aspects of life are oriented to...

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Main Author: Gardner, Howard, 1943-
Format: Book
Published:Boston, Mass. : Harvard Business School Press, 2004.
Series:Leadership for the common good.
Online Access:Table of contents 
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Illinois College

Location: Lower Level

Call Number: 153.85 G227
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