The digital innovation playbook : creating a transformative customer experience /

"The first half The Digital Media Innovation Playbook provides comprehensive case examples of how organizations both large and small have deployed Real Open methodologies to grow both sales and profit. The case examples will include well-known companies like Word Press, Autodesk, Cisco, just to...

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Main Author: Webb, Nicholas J., 1958-
Format: Book Electronic
Language:English
Published:Hoboken, N.J. : Wiley, ©2011.
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Elmhurst College

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Online Access:ebook Central Access is available only to authorized users.