Toward cross-channel management : a comprehensive guide for retail firms /
In the age of cross-channel commerce, successful firms must identify, develop, and implement the right cross-channel services to attract and satisfy their target customers. This book aims to assist multi-channel players to increase their company's performance and enhance their overall value pro...
|Published:||Berlin, Germany : De Gruyter Oldenbourg, 2015.|
|Online Access:||EBSCOhost Access is available only to authorized users.|
ebook Central Access is available only to authorized users.|
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