Toward cross-channel management : a comprehensive guide for retail firms /

In the age of cross-channel commerce, successful firms must identify, develop, and implement the right cross-channel services to attract and satisfy their target customers. This book aims to assist multi-channel players to increase their company's performance and enhance their overall value pro...

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Main Author: Brunner, Felix, (Author)
Other Authors: Rudolph, Thomas, (Author)
Format: Book Electronic
Language:English
Published:Berlin, Germany : De Gruyter Oldenbourg, 2015.
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Elmhurst College

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