Up against the retail giants : targeting weakness, gaining an edge /

"As large-scale discounters and national or international chains are handling more retail sales volume, the very existence of small- and medium-sized retailers is being threatened. Online retailing has brought many more competitors into the retail space. To even hope to compete you must have a...

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Main Author: Samli, A. Coskun.
Format: Book
Published:Mason, OH : Thomson, ©2004.
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Eastern Illinois University

Location: Book Stacks A-H 3000; J-L 2000; P-Z 1000 Level

Call Number: HF5429 .S277 2004
Copy 1 Available  Check if item can be requested