Educating the consumer-citizen : a history of the marriage of schools, advertising, and media /

Documents, analyzes, and presents an historical argument to explain how schools, sdvertising, and media have together created a consumerist ideology that is central in American life and the driving force of the global ecomomy. --Publisher.

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Main Author: Spring, Joel H.
Format: Book
Published:Mahwah, N.J. : Lawrence Erlbaum, 2003.
Series:Sociocultural, political, and historical studies in education.
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Eastern Illinois University

Location: Book Stacks A-H 3000; J-L 2000; P-Z 1000 Level

Call Number: HF5415.33.U6 S67 2003
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