Handbook of consumer motivations; the psychology of the world of objects.

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Main Author: Dichter, Ernest, 1907-1991.
Format: Book
Published:New York, McGraw-Hill [1964]
Series:McGraw-Hill series in marketing and advertising.
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Eastern Illinois University

Location: Book Stacks A-H 3000; J-L 2000; P-Z 1000 Level

Call Number: HF5415.3 .D5
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