Handbook of consumer motivations; the psychology of the world of objects.

Saved in:
Main Author: Dichter, Ernest, 1907-1991.
Format: Book
Language:English
Published:New York, McGraw-Hill [1964]
Series:McGraw-Hill series in marketing and advertising.
Subjects:
Tags: Add Tag
No Tags, Be the first to tag this record!

Eastern Illinois University

Location: Book Stacks A-H 3000; J-L 2000; P-Z 1000 Level

Call Number: HF5415.3 .D5
Copy 1 Available  Check if item can be requested