Product-country images : impact and role in international marketing /

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Other Authors: Heslop, Louise.
Papadopoulos, N. G. 1946-
Format: Book
Language:English
Published:New York : International Business Press, c1993.
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LEADER 00953nam a2200277 a 4500
001 324486
003 DPUdb
005 20020416092940.0
008 910912s1993 nyua b 001 0 eng
020 |a 1560242361 (alk. paper) 
020 |a 156024237X (pbk. : alk. paper) 
035 |a (OCoLC)ocm24501559 
035 |9 AXF-8464 
040 |a DLC  |c DLC  |d UIU 
050 0 0 |a HF5415.122  |b .P76 1993 
082 0 0 |a 382  |2 20 
245 0 0 |a Product-country images :  |b impact and role in international marketing /  |c Nicolas Papadopoulos, Louise A. Heslop, editors. 
260 |a New York :  |b International Business Press,  |c c1993. 
300 |a xxvi, 477 p. :  |b ill. ;  |c 22 cm. 
504 |a Includes bibliographical references and index. 
650 0 |a Consumers' preferences  |x Cross-cultural studies. 
650 0 |a Marketing 
700 1 0 |a Heslop, Louise. 
700 1 0 |a Papadopoulos, N. G.  |q (Nicolas G.),  |d 1946- 
740 0 2 |a Country of origin. 
852 1 |b LCstx  |h 382  |i P964P1993  |t 1