Wal-Mart's German misadventure /

The case focuses on the retailing giant Wal-Mart and its experience in Germany. The case explains in detail the reasons for Wal-Mart's decision to go global in the early 1990s, and its decision to enter the European market through Germany - the most difficult market in Europe. The case discusse...

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Main Author: Subhadra, K., (Author)
Format: Book Electronic
Language:English
Published:[Hyderabad, Andhra Pradesh] : IBS Center for Management Research, [2004]
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Online Access:Alexander Street Press, International Business Online Link to Wal-Mart's German misadventure  (access limited to Benedictine University patrons)
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Benedictine University

Location: Electronic Item

Call Number: ASV
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Online Access:Alexander Street Press, International Business Online Link to Wal-Mart's German misadventure (access limited to Benedictine University patrons)