Schultz's return to Starbucks : to fend off rivals? /
In January 2008, eight years after quitting as the CEO of Starbucks, Howard Schultz again took over from Jim Donald as the CEO of Starbucks. It was a challenge for Schultz to turnaround an ailing company which he had earlier run as a profitable coffee retail giant. The main focus of Schultz was to i...
|Published:||Hyderabad, Telangana : IBS Case Development Centre, |
|Online Access:||Available online via Human Resource Management Online. Access restricted to Adler University.|
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