Schultz's return to Starbucks : to fend off rivals? /

In January 2008, eight years after quitting as the CEO of Starbucks, Howard Schultz again took over from Jim Donald as the CEO of Starbucks. It was a challenge for Schultz to turnaround an ailing company which he had earlier run as a profitable coffee retail giant. The main focus of Schultz was to i...

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Main Author: Vakhariya, Shital, (Author)
Format: Book Electronic
Language:English
Published:Hyderabad, Telangana : IBS Case Development Centre, [2008]
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Online Access:Available online via Human Resource Management Online.  Access restricted to Adler University.
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Adler University

Location: Electronic Resource

Online Access:Available online via Human Resource Management Online. Access restricted to Adler University.