Ground Wars : Personalized Communication in Political Campaigns.

Political campaigns today are won or lost in the so-called ground war--the strategic deployment of teams of staffers, volunteers, and paid part-timers who work the phones and canvass block by block, house by house, voter by voter. Ground Wars provides an in-depth ethnographic portrait of two such ca...

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Main Author: Nielsen, Rasmus Kleis, 1980- (Author)
Format: Book Electronic
Language:English
Published:Princeton : Princeton University Press, 2012.
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