Status update : celebrity, publicity, and branding in the social media age /

Presents an analysis of social media, discussing how a technology which was once heralded as democratic, has evolved into one which promotes elitism and inequality and provides companies with the means of invading privacy in search of profits.

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Main Author: Marwick, Alice Emily. (Author)
Format: Book
Language:English
Published:New Haven : Yale University Press, [2013]
Subjects:
Online Access:http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=660057 Full text available from EBSCO PALCI DDA Purchased Titles 2015 Rutgers restricted
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