Celebration of fools : an inside look at the rise and fall of JCPenney /

Annotation JCPenney was the quintessential American company. Since James Cash Penney opened his first store in the small mining town of Kemmerer, Wyoming, in 1902, this unique institution has been an iconic part of the national landscape. Founded and run on the core principles of thrift, hard work,...

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Main Author: Hare, Bill, 1934- (Author)
Format: Book Electronic
Language:English
Published:New York, NY : AMACOM, American Management Association, ©2004.
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