Fables of abundance : a cultural history of advertising in America /
American advertisements have become perhaps the most pervasive social icons in the modern world. This book traces their rise against a richly varied backdrop. Its range encompasses literature, religion, and the visual arts, as well as economics, public policy, and the history of medicine. Its cast o...
|Published:||[New York] : Basic Books, ©1994.|
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- pt. 1. The reconfiguration of wealth: from fecund earth to efficient factory
- 1. The lyric of plenty
- 2. The modernization of magic
- 3. The stabilization of sorcery
- 4. The disembodiment of abundance. pt. 2. The containment of carnival: advertising and American social values from the patent medicine era to the consolidation of corporate power
- 5. The merger of intimacy and publicity
- 6. The perfectionist project
- 7. The new basis of civilization
- 8. Trauma, denial, recovery. pt. 3. Art, truth, and humbug: the search for form and meaning in a commodity civilization
- 9. The problem of commercial art in a protestant culture
- 10. The courtship of avant-garde and kitsch
- 11. The pursuit of the real
- 12. The things themselves.