The advertising business : operations, creativity, media planning, integrated communications /

Offers a knowledge bank of theory and practice for advertising students and professionals. Describes the main operational functions of advertising agencies, with sections on how agencies operate, the creative process, the strategy and tactics of media selection, sales promotions and specialist media...

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Other Authors: Jones, John Philip.
Format: Book
Language:English
Published:Thousand Oaks, Calif. : Sage Publications, ©1999.
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Online Access:Table of contents 
Related Information: Contributor biographical information 
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Related Information: The Phi Beta Kappa Library Trust Fund Home Page 
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Bradley University

Location: General Collection - Basement

Call Number: HF5813.U6 A635 1999
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National-Louis University

Location: Wheeling Main Collection

Call Number: 659.1 J77a
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North Central College

Location: Circulating Collection/Main & Upper Levels

Call Number: 659.1 Ad9j
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Southern Illinois University Carbondale

Location: Dewey Books, Basement

Call Number: 659.1 A2442 1999
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University of Illinois at Urbana-Champaign

Location: Main Stacks

Call Number: 659.1 Ad963
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North Park University

Location: General (A-F 3rd Floor, G-Z 2nd Floor)

Call Number: HF5813.U6 A635 1999
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Illinois State Library (Springfield)

Location: Stacks

Call Number: 659.1 ADVE 8
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Augustana College

Location: 3rd Floor

Call Number: HF5813.U6 A635 1999
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Illinois State University

Location: Floor 4 Shelves

Call Number: HF5813.U6 A635 1999
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McKendree University

Location: McKendree Stacks

Call Number: HF5813.U6 A635 1999
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Southern Illinois University Edwardsville

Location: Book Collection

Call Number: HF5813.U6 A635 1999
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Trinity International University

Location: Deerfield Main Collection

Call Number: HF5813.U6 A635 1999
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Eastern Illinois University

Location: Book Stacks A-H 3000; J-L 2000; P-Z 1000 Level

Call Number: HF5813.U6 A635 1999
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Robert Morris University

Location: Lake County Stacks

Call Number: 659.1 ADV
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University of Illinois at Chicago

Location: Daley Library - Book Stacks

Call Number: HF5813.U6 A635 1999
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Governors State University

Location: Main Stacks

Call Number: HF5813.U6 A635 1999
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Dominican University

Location: Main Stacks

Call Number: HF5813.U6 A635 1999
Copy 1 Lost--System AppliedDue: 07-05-2001

Northeastern Illinois University

Location: Book Shelves

Call Number: HF5813.U6 A635 1999
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Elmhurst College

Location: Main Collections

Call Number: 659.1 A244
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Joliet Junior College

Location: Stacks

Call Number: 659.1 A244j
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Illinois Wesleyan University

Location: A-F,Lower; G-L,2nd; M-P,3rd; Q-Z,4th

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Western Illinois University

Location: Main Collection - Malpass Library

Call Number: HF5813.U6 A635 1999
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Northern Illinois University

Location: NIU--Main Collection--Founders Library

Call Number: HF5813.U6 A635 1999
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