We interrupt this newscast : how to improve local news and win ratings, too /

Local television newscasts around the country look alike and are filled with crime, accidents, and disasters. Interviews with more than 2,000 TV journalists around the country demonstrate that news looks this way because of the ingrained belief that 'eye-ball grabbers' are the only way to...

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Main Author: Rosenstiel, Tom, (Author)
Format: Book Electronic
Language:English
Published:Cambridge : Cambridge University Press, 2007.
Subjects:
Online Access:Lake Forest College full text. Accessible anywhere on Lake Forest College campus or with a College login.
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Lake Forest College

Location: EBook

Call Number: Online PN4888.T4 R67 2007
Online Access:Lake Forest College full text. Accessible anywhere on Lake Forest College campus or with a College login.