Money, media, and the grass roots : state ballot issues and the electoral process /

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Main Author: Zisk, Betty H., 1930-2014. (Author)
Format: Book
Series:Sage library of social research ; v. 164
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Main Author:Zisk, Betty H., 1930-2014.

Elections have only recently been studied as public referenda on major policy issues. Money Media and Grass Roots is a major analysis of state ballot questions, and the issues that surround them. It provides information on campaign spending, the effectiveness of different media strategies, and the myths and realities of consequent voter behaviour. The conclusions have enormous implications for the shaping of policy by public vote.

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General Notes:Includes index.
Physical Description:279 p. ; 22 cm.
Bibliography:Bibliography: p. 270-274.
ISBN:0803927940 (hard)
0803927959 (pbk.)