Brand Hollywood : selling entertainment in a global media age /

"From the growth in merchandising and product placement to the rise of the movie franchise, branding has become central to the modern blockbuster economy. In a wide-ranging analysis focusing on companies such as Disney, Dolby, Paramount, New Line and, in particular, Warner Bros., Brand Hollywoo...

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Main Author: Grainge, Paul, 1972- (Author)
Format: Book
Language:English
Published:London ; New York : Routledge, 2008.
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Bradley University

Location: General Collection - Basement

Call Number: PN1995.9.M29 G73 2008
Copy Available  Check if item can be requested

University of Illinois at Urbana-Champaign

Location: Communications

Call Number: 384.830973 G761b
Copy 1 Available  Check if item can be requested

University of Illinois at Springfield

Location: General Collection-Level 4

Call Number: PN1995.9.M29 G73 2008
Copy 1 Available  Check if item can be requested

DePaul University

Location: Lincoln Park Stacks

Call Number: 384.830973 G743b2008
Copy 1 Available  Check if item can be requested

Southern Illinois University Carbondale

Location: LC Books: (A-HG: 6th fl.) (HJ-T: 5th fl.) (TA-Z: 4th fl.)

Call Number: PN1995.9.M29 G73 2008
Copy Available  Check if item can be requested

Columbia College

Location: Main Collection

Call Number: 384.83 G743b
Copy 1 Available  Check if item can be requested