Victory lab : the secret science of winning campaigns /

A look how social scientists and renegade thinkers are imposing a new data-driven order on the American political campaign--an industry previously run on gut instinct.

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Main Author: Issenberg, Sasha. (Author)
Format: Book
Language:English
Published:New York : Broadway Books, 2013, c2012.
Edition:1st paperback edition.
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Aurora University

Location: Main Circulating Collection

Call Number: 324.70973 Iss
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